Advantages of a Custom Website versus using a Website Builder Tool

The internet has revolutionized business all around the globe. Almost every competent new or existing business wishes to exploit the incredible potential of the internet. The first step is to have a web site designed and maintained by a professional web site design service or build and maintain it yourself. One of the first things to consider is your computer ability. If you despise computers and software or find them confusing/frustrating, then building your own website can be quite a task. However, if you enjoy working with computers and learning new things or if you just have the patience to stick with it, then building a website may be within your grasp. You may also decide to do it yourself to save cost if time is not an issue.

Your website should be as unique as you and your business. You should select the website that is specialized in what will meet all your needs, both now and in the future. Designer graphics can make your website stand out above the rest and a custom website specializes in taking your original graphic or photo and turning it into a unique work of art. Quality graphics make an incredible difference in the visual appeal of your website.

One of the advantages of a custom website design is that the web site will look and function exactly as you want. A custom made web site can promote your brand and increase sales. The functionality and design of your website is important, because the images and text on the screen can make an indifferent visitor turn into a keen client, and the goal is to optimize your site to evolve maximum traffic conversion.

Low quality websites sometimes attempt to sell expensive products or services. These websites cannot succeed. Studies reveals people spend more time on a well designed web page than on a low quality web page. There is a comparative relationship between the amount of time that an average visitor will spend on a web page and the amount of time that was spent building the web page.

Websites are an important aspect of online businesses. They are the first face of interaction between the user and the business. The website creates the first impression on the user and hence needs to be effective and impressive too. It is the job of web design services to make the website user friendly and search engine friendly too, so that it can serve the purpose of both effectively.

A tool can make things happen - but if you don't know what to make happen, it is either a useless tool or a dangerous one. There is a learning curve in knowing how to present information online (called information architecture in the profession), as well as for using the site builder. In other word, the fuller featured the tool; the more there is to learn. If you aren't familiar with color theory, use of typography, information architecture, navigation and interface design, and page layout and design, you can potentially make something that will hurt your business more than help it. So, unless you are already computer and web savvy, figuring out all the features within your web hosting and site builder package can be time consuming and frustrating.

by April Andy
Article Source: http://www.articleset.com